LinkedIn is no longer simply an online resume: in 2025, it has morphed into a career platform driven by AI, mini content, and cross-platform tools. Whether you are searching for a job, growing your brand, or connecting with industry executives, LinkedIn’s newest updates are made to help you thrive. The problem is that most users don’t even know they are there.

In this blog, we will share with you some of LinkedIn’s new and valuable features, including AI job search and video content, and show you how to use them.

1. AI-Generated Natural Language Job Search

LinkedIn has launched a generative AI tool for you to search for jobs using natural language rather than using filter categories. So instead of searching in a defined way, you could type in sentences like:

“Entry-level jobs as a brand manager in fashion”
“Analyst jobs for people that love sustainability challenges”

How to Use:

• Go to the Jobs section in LinkedIn.
• Type your job search criteria in the natural search bar.
• Look through the job listings uniquely generated by the AI for you.
• This is currently only available for Premium subscribers who are English speakers.

2. AI-Assisted Messages for Recruiters

Recruiters can now use AI to send personalized messages at scale. The AI-generated messages have a 44% higher acceptance rate and are accepted more than 11% faster than non-AI messages.

How to Use:

• Go into LinkedIn Recruiter.
• When reaching out to candidates, select AI-Assisted Message to create personalized InMail messages.
• Review the messages and modify them as necessary before you send them.

3. New Video Features

LinkedIn has launched vertical video and made many other improvements to video to be more creator-friendly: in-feed design improvements, improved video search, and more detailed analytics of videos, including average watch time.

How to Use:

• Hit the “Post” button and select the option for “Video.”
• Upload your vertical video content.
• After posting, check back for the performance of your post using the video analytics provided.

4. Cross-Platform Identity Verification

As part of LinkedIn’s identity verification system, your verified identity is now able to appear on other platforms, like Adobe’s Content Authenticity app and Behance, with the goal of enhancing online authenticity.

How to Use:

• Verify your identity with LinkedIn’s system using a government ID or company email.
• Connect your LinkedIn account to the supported external platforms to have your verified identity displayed.

5. AI-Driven Resume Review & Skills Matching

LinkedIn now has even more AI advantages with AI-driven resume review and personalized job recommendations based on your profile. You will see “Skills Match” sections with many job descriptions to help you match your skills with a job.

How to Use:

• Ensure that your profile is full of all the current skills and experiences you have.
• When you look at job descriptions, check the “Skills Match” section to see how you align with the job.
• Use the AI-driven resume review tool to help you polish your profile and resume.

Conclusion

LinkedIn in 2025 is not a passive scroll, it’s an active position. Become an early adopter of its latest features, and you can get ahead of the crowd, draw in the right opportunities and build a strong digital presence that can work even while you’re offline.

All of that said, figuring out how to engage with these tools is no longer optional – it’s a necessity, whether you’re a student, professional, recruiter or creator. So take a few minutes, check them out, and elevate your LinkedIn strategy for opportunities.

Read about: How Gen Z Is Redefining the Traditional 9-to-5 Job